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Displaying posts tagged "marketing" (Clear Search)
By Tyler King    |     August 16th, 2010
Amazon's affiliate program pays you for referring business
If you have your own website or blog, then you know how hard it can be to monetize your traffic. Last month I wrote a post about different ways to make money with a blog, and I want to dive deeper into one of those methods: the Amazon affiliate account.
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By Tyler King    |     June 23rd, 2010
The differences between inbound and outbound marketing
With the growing popularity of the internet, there's a (somewhat) new type of marketing that helps businesses easily reach targeted customers. I'll explain what exactly inbound marketing is, how it works, and why it's different from old types of marketing.
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By Tyler King    |     May 26th, 2010 View Comments
The basics of a good landing page
Bringing visitors to your site through advertising and inbound marketing is great, but that's only half the battle. Learn how you can make an awesome landing page that will help engage your visitors and improve conversions. We'll also look at three real websites and discuss what they're doing right, and what they're doing wrong.
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By Bracken King    |     May 25th, 2010 View Comments
7 tools to help small businesses find online success
Google and the Small Business Administration have put together some resources discussing how small businesses can use the internet to grow their companies. Read some highlights from these video vignettes of small businesses that are marketing themselves online.
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By Tyler King    |     May 21st, 2010 View Comments
3 steps to help improve your search engine click-through rate

Most SEO advice focuses on making your site look good to Google, but you also need to make sure it looks good to your potential visitors. This post explains the three steps you can take to increase the chances that someone will click through to your site from search engine results pages.
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By Tyler King    |     May 10th, 2010 View Comments
Book Review: The Referral Engine
The Referral Engine is a new marketing book for small businesses. Referrals can be the most important source of leads for small businesses, but most businesses don't have an effective system for generating and handling referrals. This book puts an end to that problem.
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By Bracken King    |     May 6th, 2010 View Comments
Playing to your strengths: NFL edition
We talk quite a bit on this blog about how small businesses can take advantage of their differences from big companies, rather than trying to hide them. I recently ran across an example of this in a somewhat strange context: the National Football League. A recent addition to the Rams is making a name for himself through his blog.
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By Tyler King    |     May 3rd, 2010 View Comments
Tip: Monitor your brand with Google Alerts
Here's a quick tip for small businesses that aren't sure how to start monitoring their brands online. Google has a service called Google Alerts which will send you emails summarizing what the internet is saying about you.
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By Tyler King    |     November 20th, 2009 View Comments
Specific advice is awesome
Now that we actually have a product, Bracken and I are trying to figure out ways to bring people to our site.  Probably the most cost-effective way to do this over the long term is by working on Search Engine Optimization (or SEO).  SEO is the practice of using various techniques to make y...
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By Tyler King    |     September 21st, 2009 View Comments
A terrible commercial
Here's an IBM commercial I just saw on tv. It starts with "What is cloud computing" and then continues with a bunch of vague meaningless statements that in no way explain what cloud computing is. Seriously, does this commercial do anything to answer the original question? In my opinion, this is t...
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Tags: Copy, Marketing
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This blog helps small businesses find and use easy, effective software. Most technology is meant either for individual consumers, or huge corporations. We'll help you find the tools that are powerful enough to help run your business, but simple enough that you can start using them by yourself.

This blog is written by the co-founders of Less Annoying Software. We build an easy customer management tool that helps small businesses organize customer information and track leads.

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