Small business software tips, news, and reviews   Easy online customer management - Less Annoying Software  
Monday, September 21st, 2009

A terrible commercial

Posted by Tyler King

Here's an IBM commercial I just saw on tv. It starts with "What is cloud computing" and then continues with a bunch of vague meaningless statements that in no way explain what cloud computing is. Seriously, does this commercial do anything to answer the original question?

In my opinion, this is the worst style of writing that exists. It sounds like the answer a student would give when they haven't studied.


Note: If you're reading this in a feed reader or an email, you probably need to click through to see the video

Tags: Copy, Marketing

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This is a blog for small businesses interested in how they can better use technology. Most tech is targetted at either individual consumers or huge corporations. We'll help you find the tools that are powerful enough to help run your business, but simple enough that you won't need an I.T. team to use them.

There are two main writers on the Less Annoying Blog: Tyler has worked on the tech side of several small businesses and knows first hand what the little guys need, and don't need. Bracken is finishing up a PhD at MIT and he's always experimenting with any new software he can get his hands on.

We also run an online customer manager tool called Less Annoying Software which was created specifically for small businesses to track all their customer activity.
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